About Ludia
An AI-forward Frontier Firm that puts people first.
Ludia Consulting specializes in Service Operations excellence and architecture on Microsoft Dynamics 365. AI is in the fabric of how we work. People make the calls, ours and yours.
Why Ludia exists
The people who win your trust do your work.
Lucas Diaz and Andreas Vogel spent years inside large Microsoft Dynamics partners, watching senior people win the work and hand it to teams the client had never met. They founded Ludia in 2018 to run the other way: the people who scope the work do the work, in your time zone, from kickoff through support.
There was a human reason too: to put what they knew about Dynamics 365 to work for their communities. Dynamics for Good grew from it and has been part of the firm since 2019.
Our ethos
What we are
An AI-forward Frontier Firm that specializes in Service Operations excellence and architecture.
- Service Operations excellence. We connect customer service, field service, mobility, supply chain, and finance into one operation, from the first call to the paid invoice and a month-end close on one set of numbers.
- Architecture. We are a Microsoft solutions integrator. Senior architects design how your business runs on Microsoft Dynamics 365, then stay to deliver it.
- AI in the fabric. Agents and AI tools are part of how we plan, build, and test, and of what we build for you. They are tools in the hands of the people doing the work.
- People first. Your people make the decisions and run what we build. We measure ourselves by customer satisfaction, and our customer base is 100% referenceable.
Senior, US-based, minority-owned, and run as a social enterprise.
Our core values
Our five guiding principles spell RESET. Each one is a promise to our clients and to each other.
Guiding principles
Results
We meet our objectives and obligations while aiming to surpass expectations.
- For our clients
- Outcomes you can see in your operation. We judge our work by your satisfaction, not by the hours we bill.
- For our team
- We own our commitments, raise a risk as soon as we see it, and look for the extra step that makes a client want to work with us again.
Excellence
We deliver top-tier services to our clients for every engagement, utilizing established methodologies with a strong commitment.
- For our clients
- Senior people do the work, on Microsoft’s
Success by Design and FastTrack practices, and the architect who designed it is there at go-live. - For our team
- We keep learning, earn our Microsoft certifications, and review each other’s designs before a client sees them.
Social Responsibility
We actively engage in our communities and look for ways to contribute our skills and time.
- For our clients
- Your partner runs as a social enterprise: our commercial work funds Dynamics for Good, which brings the same architects to nonprofits.
- For our team
- We give our skills and time to Dynamics for Good and to our own communities, and we open opportunities to people from every background.
Entrepreneurship
We encourage creativity, embrace thoughtful risks, and together pursue opportunities with enthusiasm and commitment.
- For our clients
- New ideas, AI included, reach you after we have tested them on our own business, and we say plainly when a method isn’t ready.
- For our team
- Anyone can propose a better way. We try it, measure it, and build on what works.
Trust
We earn and keep the trust of our clients and team members through consulting work done well.
- For our clients
- We tell you what we see, including the problem you’d rather not hear, before it becomes a change order. The team you meet is the team you get.
- For our team
- We give each other straight feedback, share what we know, and back each other on the hard days.
How we work: AI in the fabric, people first
On every engagement, senior people who know your industry do the work, and our tools take the parts that don’t need their judgment.
Senior people, start to finish
The architect who scopes your work leads it, in your time zone, from the first design session through go-live and support.
AI does the legwork
Our AI Implementation Methodology speeds up discovery, requirements, testing, and documentation, so senior time goes to your decisions.
People make the calls
Architects make the design calls with your leaders. Every agent we build has a named owner on your side, and the judgment calls stay human.
Your team runs it
Your people build it with us, your administrators are trained from day one, and every decision is written down. You stay agile without calling us.
See how we connect a Service Operation and where AI pays back.
A direct line to Microsoft Engineering
Since 2018, Ludia has had a standing feedback loop with the Microsoft product teams that build Dynamics 365. You get earlier sight of the roadmap and a shorter path to the people who can fix what’s blocking you.
FastTrack Recognized Solution ArchitectsSeveral on staff at any time; four are listed in Microsoft’s directory today. Lucas Diaz was first recognized in 2023.
Dynamics 365 Finance, Supply Chain, and Human Resources.
Dynamics 365 Field Service and Copilot, with content built with Microsoft engineering.A Success by Design, FastTrack organization
We deliver Dynamics 365 the way Microsoft designs it to be delivered.
Every Ludia program follows Microsoft’s Success by Design framework. When a customer’s project qualifies for Microsoft FastTrack, we bring FastTrack in from the first week and work with their architects through design reviews, readiness checks, and go-live. We keep several Microsoft FastTrack Recognized Solution Architects on staff at any time, so that collaboration runs architect to architect.
Executive team
Co-founder and CEO
Lucas Diaz
Owns growth, leads the most consequential engagements, and built Dynamics for Good.
Read the full bio →Co-founder and COO
Andreas Vogel
Owns design and delivery: the architecture you count on after the pitch.
Read the full bio →What we won’t do
A senior architect settles the design with your leaders, writes down every decision, and stays through go-live. We deliver in phases, each with its own cost and expected return, so you fund one phase at a time.
Sell hours we can’t staff
We won’t sell you hours we can’t staff with senior people.
Take the wrong work
We won’t take work where we’d be the wrong partner. We’ll say so and point you elsewhere.
Swap the team
We won’t hand your project to a team you haven’t met.
Leave you dependent
We won’t keep the knowledge to ourselves. Your team should be able to run the system without calling us.
Social enterprise
Minority-owned, and built to share the work.
Ludia is minority-owned and runs as a social enterprise. Our commercial work funds Dynamics for Good, which brings the same senior architects and methods to nonprofits, NGOs, and public programs. A firm that keeps its word on unpaid work keeps it on paid work too.
Partners include the Ukraine War Animals Relief Fund, Antidote, Raphael House of Portland, and New York State’s COVID-19 response. We also sit on the board of TechFluent, which trains people from under-resourced communities for careers in tech.
Dynamics for Good →
Build your career where the senior people still do the work.
Real client work, same-time-zone teams, and the room to grow into a senior consultant.
See open rolesRead our point of view before you call.
Points of view from the people who run the work, on growth, Service Operations, and teams that own what they run.
Read our insights